SCOPE OF DIGITAL MARKETING IN INDIA AFTER COVID

SCOPE OF DIGITAL MARKETING

Before going dip in, let’s have look on importance of digital marketing. Today everyone is searching online for their shopping needs, information, news, and health and study purpose. Due to cheap internet data plan and mobile availability, internet user’s growth has been increasing exponentially day by day around the world.  So it is very beneficial to reach potential customers, create brand awareness and engage with them with some of products and services, this can be possible only with online marketing, website and app.

GROWTH OF INTERNET USERS IN INDIA

When we think about the success of digital marketing, we must think about the number of people engaged in digital platforms practices. The internet user’s number has been increased to outstanding. In India itself, it has the 2^nd largest user of internet users in the world. By 2023, statics shows, the number of active user will reach to 666 million in India. So scope of digital marketing in India is very bright in coming days. 

 

HOW ECOMMERCE HAS BRIGHT FUTURE IN INDIA:

In india self, it has almost 666 million internet user till 2023. When business personality or companies see this global data they focus on online business. They will launch big selling platforms to make millions profit. And it is will be not success without digital marketing. Digital marketing is the cheapest way to reach millions of potential customer, branding and engagement & sales. Companies are giving must importance to digital marketing. By seeing future business scope several companies started to invest their lots of money in digital platforms.

For Example:

"Unilever has also understood the e-commerce era and recognized online retail business as its most important growth platform and announced that it is an important step in becoming a “future-fit, fully digitized organization at the leading edge of consumer marketing.”

INFLUENCE OF COVID ON DIGITAL MARKETING

Due to COVID pandemic, businesses are moving to online, because people are locked in their home/cities. They do not prefer to visit shop, or shopping in market due to crowd. In this situation digital marketing will play a vital role in making every business success. For a great sale on digital platform businesses need digital experts, who make them brand, drive potential customer, engage them with products/services and improve sales.