SCOPE OF DIGITAL MARKETING Before going dip in, let’s have look on importance of digital marketing. Today everyone is searching online for their shopping needs, information, news, and health and study purpose. Due to cheap internet data plan and mobile availability, internet user’s growth has been increasing exponentially day by day around the world. So it is very beneficial to reach potential customers, create brand awareness and engage with them with some of products and services, this can be possible only with online marketing, website and app. GROWTH OF INTERNET USERS IN INDIA When we think about the success of digital marketing , we must think about the number of people engaged in digital platforms practices. The internet user’s number has been increased to outstanding. In India itself, it has the 2 nd largest user of internet users in the world. By 2023, statics shows, the number of active user will reach to 666 million in India. So scope of digital marketing in India ...